Call for applications for stream 1 of the Canada Digital Adoption Program

Small businesses are the backbone of the Canadian economy and will be crucial to Canada’s economic recovery by generating growth and creating jobs moving forward.

For Canada’s businesses to thrive and reach customers in an increasingly digital world, they need the tools, resources and opportunities to go digital. Expanding digital adoption for businesses of all sizes is critical to Canada’s long-term growth and competitiveness.

MP Mary Ng, Minister of Small Business, Export Promotion and International Trade, announced the launch of a call for applications for the Canada Digital Adoption Program’s (CDAP) first stream, Grow Your Business Online. Announced in Budget 2021, the CDAP is an investment of $4 billion and will be comprised of two streams, with stream 2, Boost Your Business Tech, also including $2.6 billion in zero-interest loans to help Canadian businesses adopt new technologies.

The first stream will award funding of up to $336.8 million to not-for-profit organizations to support small businesses as they adopt digital technologies such as digital storefronts and e-commerce platforms, and expand their digital presence.

“The success of Canada’s small businesses is critical in accelerating our nation’s economic recovery from the COVID-19 pandemic and safeguarding our future as a competitive nation in an increasingly digital world,” Ng said. “The Canada Digital Adoption Program will provide businesses from coast to coast to coast with the tools they need to bring their made-in-Canada products and services online, grow their businesses and hire workers. This program will be crucial in helping even more Canadian businesses make their market in a digital economy.”

The call for applications for the first stream targets organizations with expertise and experience in helping local and regional businesses adopt digital technologies as well as experience in working with educational systems. The latter experience includes recruiting, training and mentoring students who will support small businesses as part of the CDAP as they bring their products and services online. More details can be found on the Grow Your Business Online page.

The Grow Your Business Online stream is targeted at customer-facing businesses such as small-scale retail and service operations that have not made significant investments in digital technologies and are looking to reach more customers online by digitizing their businesses. These businesses are eligible for microgrants of up $2,400 to adopt e-commerce capabilities and increase their digital presence. This stream will also support up to 11,200 jobs for students who would act as digital advisors to small businesses.

The call for applications closes on August 6, 2021 at 5:59 p.m.

More information on the CDAP’s second stream, Boost Your Business Tech, as well as more details for small businesses and students, will be available in the coming weeks.

Photo: “The Canada Digital Adoption Program will provide businesses from coast to coast to coast with the tools they need to bring their made-in-Canada products and services online, grow their businesses and hire workers,” MP Mary Ng said.

 

 

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