Millennials agree, they’re most distracted drivers: study

The majority of Canadians believe drivers under the age of 34 are most likely to drive distracted and millennials agree, 69 per cent believe they’re the most distracted generation behind the wheel.

“When faced with tight schedules and temptation from smartphone notifications, drivers may find it hard to resist the urge to grab a quick bite while at the wheel or to sneak a peek at their devices,” says Ryan Michel, Allstate Insurance Company of Canada president and CEO.

According to the study, conducted by Leger for Allstate, nearly all Canadians agree using a mobile device and grooming cause distraction behind the wheel. But younger Canadians are less likely than the national average to believe eating, drinking, playing with the sound system and looking at roadside distractions are distracting behaviours.

“The data shows younger drivers are honest in recognizing the tendencies of their own peer group – but that self-awareness isn’t necessarily leading to changes in risky behaviour,” Michel says. Allstate has teamed up with Young Drivers of Canada to help reinforce safe driving habits.

They offer these tips:

• Keep your mobile phone on silent and out of reach.
• Put your seat in the right position, adjust mirrors, find your sunglasses and select your music at a low volume before you begin driving.
• Park to eat.
• Get directions before you hit the road. If you need to change your destination en route, pullover to update directions.
• Ask passengers to watch the road with you and to be quiet if a risky situation arises.
• Take the #JustDrive pledge to show your commitment to driving without distractions.
• Be a good role model. If you’re a parent or caregiver, you’re the most important influence on your teen when it comes to learning to drive.

Visit the Allstate blog, No Excuses – Distracted Driving Affects Us All, to learn more about the dangers of distracted driving.

Graphic courtesy of

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