A&W at Kennedy Road and Highway 7 went all out in their pre-fundraiser yesterday for multiple sclerosis, in the lead up to Burgers to Beat MS Day coming August 22.
They had a bake sale in the morning, and then in the afternoon patrons had the opportunity to dunk the A&W managers for $5. All proceeds went towards the MS Society of Canada! Great Root Bear, A&W’s official mascot, also joined in on the fun.
Owner/retailer of the Kennedy and Highway 7 A&W, Krista Walcer (shown above, about to get dunked by Great Root Bear), was inspired to host this pre-fundraiser because MS is near and dear to her heart. She and one of her managers both have family members with MS.
“Burgers to Beat MS is A&W’s biggest campaign across Canada, and we are harnessing our passion for a great cause,” says Krista. “But we do fundraisers year round for MS Society, not just in July and August. We keep a donation mug up all year; we started rounding up at the till in May; and we had a ‘pop up’ photo booth in July where customers could take selfies for $2 that we posted on Instagram.”
“We also host bake sales multiple times throughout the year. All our baked goods are made from scratch by our employees, and people sometimes come in asking for orders!”
From August 19 to 21, A&W at Kennedy and Highway 7 will have a promo wheel in the store. For $3 each, patrons can spin to win great A&W merchandise and free food. Also, until August 21, they are having a children’s colouring contest with a $2 entry fee and a chance to win a gift card. In addition, they have a 50/50 draw happening until August 21; they will do the draw on August 22.
On August 22, visit A&W for Burgers to Beat MS Day where $2 from every Teen Burger sold will go towards fighting MS. The A&W at Kennedy and Highway 7 will also have a raffle table with gift baskets on that day.
Other ways to show your support include rounding up your bill at the A&W register, giving at the in-restaurant donation mugs, or donating at burgerstobeatms.ca.
Main image credit: Renee Pottruff; pictured: Todd Rhoden (A&W home office food service advisor), Krista Walcer (A&W Kennedy and Highway 7 operator), Erin Deforest (assistant manager), Logan Walcer (employee) and Jason Sherman (employee).